Discover the Full Agenda at WOC Dubai
Join us at Za'abeel Hall 1 and booth ZD4-4, where we will have ongoing cuppings, producer interviews, and auction events. If you are not attending WOC Dubai, you can follow along with the live stream.
10:00 AM
Open bidding starts for World Class, Producer Discovery and Bespoke Equipment
Auction Stage - Za'abeel Hall 1
12:00 PM
Equipment Showcase IRM Roasting
The Dubai Coffee Auction by DMCC - Bespoke Equipment, offers buyers a chance to get the most state-of-the-art equipment that cannot be found anywhere else
Auction Stage - Za'abeel Hall 1
1:00 PM
Equipment Showcase Ligre - Armin Zimpelmann
Auction Stage - Za'abeel Hall 1
2:00 PM
Producer Panel: Producing luxury coffee in distinct origins
Auction Stage - Za'abeel Hall 1
11:00 AM
Producer Panel: How to use auctions to anchor a luxury coffee brand
Auction Stage - Za'abeel Hall 1
12:30 PM
Producer Panel: Producing luxury coffee in non-traditional origins
Auction Stage - Za'abeel Hall 1
2.00 PM
World Class Auction Round 1 Ends and Round 2 Ceremony Begins
Auction Stage - Za'abeel Hall 1
11:00 AM
Producer Interview: Kai Janson
Auction Stage - Za'abeel Hall 1
12:30 PM
Equipment Showcase: Lelit
Auction Stage - Za'abeel Hall 1
1:00 PM
Clock starts for Producer Discover and Bespoke Equipment Auctions
Auction Stage - Za'abeel Hall 1
2:00 PM
Producer Discovery and Bespoke Equipment Winner Announcement
Auction Stage - Za'abeel Hall 1
A Journey Through the World’s Finest Coffee Origins
The Dubai Coffee Auction , hosted by DMCC’s Coffee Centre in partnership with M-Cultivo, brings together the world’s finest specialty coffees. As a leader in the coffee trade, DMCC offers buyers exclusive access to luxury coffees, providing a unique opportunity to connect with top producers and expand their global network within the coffee industry in Dubai and beyond.
