The Dubai Coffee Auction by DMCC

The Dubai Coffee Auction by DMCC

The Dubai Coffee Auction by DMCC

Following the success of the hybrid auction at World of Coffee Dubai 2025, we now look ahead to the Global Online Auction on March 13th. This is your chance to bid on the world’s finest coffees before they’re gone. Register now to receive updates, purchase a sample set, and secure your opportunity to win these exceptional coffees!

March 13th, 2025

March 13th, 2025

March 13th, 2025

Global online event

  • 2:00 am - Los Angeles

    5:00 am - New York

    10:00 am - London

    1:00 pm - Riyadh

    2:00 pm - Dubai

    6:00 pm - Shangai

    7:00 pm - Tokyo

    7:00 pm - Seoul

    9:00 pm - Sydney

    2:00 am - Los Angeles

    5:00 am - New York

    10:00 am - London

    1:00 pm - Riyadh

    2:00 pm - Dubai

    6:00 pm - Shangai

    7:00 pm - Tokyo

    7:00 pm - Seoul

    9:00 pm - Sydney

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A journey through the world’s finest coffee origins

The Dubai Coffee Auction , hosted by DMCC’s Coffee Centre in partnership with M-Cultivo, brings together the world’s finest specialty coffees. As a leader in the coffee trade, DMCC offers buyers exclusive access to premium coffees, providing a unique opportunity to connect with top producers and expand their global network within the coffee industry in Dubai and beyond.

11

Producers

Producers

Producers

Producers

16

Premium Lots

Premium Lots

Premium Lots

Premium Lots

9

Coffee Origins

Coffee Origins

Coffee Origins

Coffee Origins

6

Varieties

Varieties

Varieties

Varieties

Willem Boot

Panama · Finca Sophia & Finca La Mula

Willem Boot

Panama · Finca Sophia & Finca La Mula

Willem Boot

Panama · Finca Sophia & Finca La Mula

Willem Boot

Panama · Finca Sophia & Finca La Mula

Mokhtar Alkhanshali

Mokhtar Alkhanshali

Yemen · Al-Khanshali

Mokhtar Alkhanshali

Mokhtar Alkhanshali

Yemen · Al-Khanshali

Mokhtar Alkhanshali

Mokhtar Alkhanshali

Yemen · Al-Khanshali

Mokhtar Alkhanshali

Mokhtar Alkhanshali

Yemen · Al-Khanshali

El Injerto

Guatemala · Las Milpa

El Injerto

Guatemala · Las Milpa

El Injerto

Guatemala · Las Milpa

El Injerto

Guatemala · Las Milpa

Inmaculada Coffee Farms

Colombia · 926 Gesha Signature

Inmaculada Coffee Farms

Colombia · 926 Gesha Signature

Inmaculada Coffee Farms

Colombia · 926 Gesha Signature

Inmaculada Coffee Farms

Colombia · 926 Gesha Signature

Daterra Coffee

Brazil · Gesha Natural Anaerobic

Daterra Coffee

Brazil · Gesha Natural Anaerobic

Daterra Coffee

Brazil · Gesha Natural Anaerobic

Daterra Coffee

Brazil · Gesha Natural Anaerobic

Los Rodriguez Coffee
Los Rodriguez Logo

Los Rodriguez

Bolivia · Floripondio & La Llama

Los Rodriguez Coffee
Los Rodriguez Logo

Los Rodriguez

Bolivia · Floripondio & La Llama

Los Rodriguez Coffee
Los Rodriguez Logo

Los Rodriguez

Bolivia · Floripondio & La Llama

Los Rodriguez Coffee
Los Rodriguez Logo

Los Rodriguez

Bolivia · Floripondio & La Llama

Gesha Village

Ethiopia · Oma Natural

Gesha Village

Ethiopia · Oma Natural

Gesha Village

Ethiopia · Oma Natural

Gesha Village

Ethiopia · Oma Natural

Finca La Negrita

La Negrita

Colombia · Wush Wush

Finca La Negrita

La Negrita

Colombia · Wush Wush

Finca La Negrita

La Negrita

Colombia · Wush Wush

Finca La Negrita

La Negrita

Colombia · Wush Wush

Bernard Uhe

Bernard Uhe

Ecuador · La Noria & El Dorado

Bernard Uhe

Bernard Uhe

Ecuador · La Noria & El Dorado

Bernard Uhe

Bernard Uhe

Ecuador · La Noria & El Dorado

Bernard Uhe

Bernard Uhe

Ecuador · La Noria & El Dorado

Kona Farm Direct

USA · Kona SL 34

Kona Farm Direct

USA · Kona SL 34

Kona Farm Direct

USA · Kona SL 34

Kona Farm Direct

USA · Kona SL 34

Colombia Exotic coffee

Finca Don Tulio

Colombia · Pitaya Gesha

Colombia Exotic coffee

Finca Don Tulio

Colombia · Pitaya Gesha

Colombia Exotic coffee

Finca Don Tulio

Colombia · Pitaya Gesha

Colombia Exotic coffee

Finca Don Tulio

Colombia · Pitaya Gesha

Choose your tasting experience

Sample Set Box Green

Sample Set Box Roasted

sample set bag from pride of gesha 2024 auction

Sample Set Box Green

USD$1,000

Each sample contains 15 green coffee samples of 100g

BUY SAMPLE SET * BUY SAMPLE SET *
sample set bag from pride of gesha 2024 auction

Sample Set Box Roasted

USD$2,000

Each coffee sample is uniquely dialed-in by a master roaster with the input of the producer. The samples are delivered in 80 gram individual lots, ready for immediate cupping. This is the most efficient guarantee to enjoy these spectacular coffees.

BUY SAMPLE SET * BUY SAMPLE SET *
sample set bag from pride of gesha 2024 auction

Cupping at WOC Dubai

USD$2,500

Join us at the World of Coffee Dubai for an exclusive cupping experience. We will roast the coffees to a master roaster’s spec, prepare the cupping table, and personally discuss the uniqueness of each coffee. A few other surprises will be included for the limited few that are able to book one of the ten slots available.

BUY EXPERIENCE * BUY EXPERIENCE *

Choose your tasting experience

Sample Set Box Green

Sample Set Box Roasted

sample set bag from pride of gesha 2024 auction

Sample Set Box Green

USD$1,000

Each sample contains 15 green coffee samples of 100g

BUY SAMPLE SET * BUY SAMPLE SET *
sample set bag from pride of gesha 2024 auction

Sample Set Box Roasted

USD$2,000

Each coffee sample is uniquely dialed-in by a master roaster with the input of the producer. The samples are delivered in 80 gram individual lots, ready for immediate cupping. This is the most efficient guarantee to enjoy these spectacular coffees.

BUY SAMPLE SET * BUY SAMPLE SET *
sample set bag from pride of gesha 2024 auction

Cupping at WOC Dubai

USD$2,500

Join us at the World of Coffee Dubai for an exclusive cupping experience. We will roast the coffees to a master roaster’s spec, prepare the cupping table, and personally discuss the uniqueness of each coffee. A few other surprises will be included for the limited few that are able to book one of the ten slots available.

BUY EXPERIENCE * BUY EXPERIENCE *

Choose your tasting experience

Sample Set Box Green

Sample Set Box Roasted

sample set bag from pride of gesha 2024 auction

Sample Set Box Green

USD$1,000

Each sample contains 15 green coffee samples of 100g

BUY SAMPLE SET * BUY SAMPLE SET *
sample set bag from pride of gesha 2024 auction

Sample Set Box Roasted

USD$2,000

Each coffee sample is uniquely dialed-in by a master roaster with the input of the producer. The samples are delivered in 80 gram individual lots, ready for immediate cupping. This is the most efficient guarantee to enjoy these spectacular coffees.

BUY SAMPLE SET * BUY SAMPLE SET *
sample set bag from pride of gesha 2024 auction

Cupping at WOC Dubai

USD$2,500

Join us at the World of Coffee Dubai for an exclusive cupping experience. We will roast the coffees to a master roaster’s spec, prepare the cupping table, and personally discuss the uniqueness of each coffee. A few other surprises will be included for the limited few that are able to book one of the ten slots available.

BUY EXPERIENCE * BUY EXPERIENCE *

Choose your tasting experience

Sample Set Box Green

Sample Set Box Roasted

sample set bag from pride of gesha 2024 auction

Sample Set Box Green

USD$1,000

Each sample contains 15 green coffee samples of 100g

BUY SAMPLE SET * BUY SAMPLE SET *
sample set bag from pride of gesha 2024 auction

Sample Set Box Roasted

USD$2,000

Each coffee sample is uniquely dialed-in by a master roaster with the input of the producer. The samples are delivered in 80 gram individual lots, ready for immediate cupping. This is the most efficient guarantee to enjoy these spectacular coffees.

BUY SAMPLE SET * BUY SAMPLE SET *
sample set bag from pride of gesha 2024 auction

Cupping at WOC Dubai

USD$2,500

Join us at the World of Coffee Dubai for an exclusive cupping experience. We will roast the coffees to a master roaster’s spec, prepare the cupping table, and personally discuss the uniqueness of each coffee. A few other surprises will be included for the limited few that are able to book one of the ten slots available.

BUY EXPERIENCE * BUY EXPERIENCE *

Register now for exclusive auction access or explore our curated collection!

FAQ’s

Our FAQs provide insights to make your coffee sourcing experience seamless and enjoyable. If you don't find what you're looking for, feel free to reach out—we're here to help guide you!


For questions about the auction functionality and software, please contact M-Cultivo.

Our FAQs provide insights to make your coffee sourcing experience seamless and enjoyable. If you don't find what you're looking for, feel free to reach out—we're here to help guide you!


For questions about the auction functionality and software, please contact M-Cultivo.

How does the auction operate, including rules and features?

This auction will have two main phases (Auction 1 and Auction 2). Auction 1 will be a hybrid live and online auction in Dubai that will take place during WOC Dubai (February 10-11) and Auction 2 will be exclusively online (March 13).

Auction 1: February 10 & 11

  • Format - Live and in person at the WOC Dubai. All bids will need to be placed on the M Cultivo auction platform.

  • Round 1 - Open bidding

    • Date and Time:
      Start - February 10th at 10 am Dubai time 
      End - February 11th at 2 pm Dubai time

    • Rules:
      Registered bidders will be able to place bids on ANY lot that they wish to buy. 

  • Round 2 - Lightning Round

    • Date and Time:
      Start - February 11th at 2 pm Dubai time
      End - February 11th at 2:20 pm Dubai time

    • Rules:

      • This round lasts 20 minutes.

      • Registered bidders will be able to place bids on ANY lot that they wish to buy. 

      • After the 20 minutes is over, only the top 3 bidders for each coffee will move on to the final round. All others will not be able to continue bidding on those lots.

  • Round 3 - Final Round

    • Date and Time:
      Start - February 11th at 2:30 pm Dubai time

    • Rules:

      • The final round features an auctioneer who will auction off each coffee one by one.

      • When a lot is presented, the buyers who made it to the final round will be able to bid against each other to see who will buy that coffee.

      • When the auctioneer declares a lot closed, no more bids will be accepted and the coffee will be considered sold.

      • The auction will end when all lots are sold.

Auction 2: March 13

  • Format - Global Online auction event. Traditional coffee auction

  • Date and Time:
    Start: The auction will open at 2 pm Dubai time on March 13, 2025.

  • At 2 pm Dubai time, the open bidding period will begin. During that period, the clock will not be going and bidders can place their initial bids.

  • At 3 pm Dubai time, the clock will start for the first time and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end. When the clock counts down to zero, whoever has placed the highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot. 

How does the auction operate, including rules and features?

How does the auction operate, including rules and features?

  • This auction has a new format that has not been seen in the coffee industry before, so please take careful note of the rules. 

  • Format - Live and in person at the WOC Dubai. All bids will need to be placed on the M Cultivo auction platform.

Round 1 - Open bidding

  • Date and Time 

    • Start - February 10th at 10 am Dubai time 

    • End - February 11th at 12 pm Dubai time

  • Rules.

    • Registered bidders will be able to place bids on ANY lot that they wish to buy. 

    • If you do NOT place at least one bid on the coffee you are interested in, you will NOT be able to bid on that product in future rounds, so make sure you place at least one bid on all coffees you are interested in.

Round 2. - Lightning Round

  • Date and Time

    • Start - February 11th at 2 pm Dubai time

    • End - February 11th at 2:20 pm Dubai time

  • Rules

    • This round lasts 20 minutes.

    • Bidders will only be able to bid on the coffees that they have bid on in the first round. If a bidder did not place a bid on that coffee in the first round, their access to that product will be restricted.

    • After the 20 minutes is over, only the top 3 bidders for each coffee will move on to the final round. All others will not be able to continue bidding.

Round 3 - Final Round

  • Date and Time 

    • Start - February 11th at 2:30 pm Dubai time

  • Rules

    • The final round features an auctioneer who will auction off each coffee one by one.

    • When a lot is presented, the buyers who made it to the final round will be able to bid against each other to see who will buy that coffee.

    • When the auctioneer declares a lot closed, no more bids will be accepted and the coffee will be considered sold.

    • The auction will end when all lots are sold.

How does the auction operate, including rules and features?

This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart.  If the clock hits 0 before there is a new bid, the auction will end.

How does the auction operate, including rules and features?

This auction will have two main phases (Auction 1 and Auction 2). Auction 1 will be a hybrid live and online auction in Dubai that will take place during WOC Dubai (February 10-11) and Auction 2 will be exclusively online (March 13).

Auction 1: February 10 & 11

  • Format - Live and in person at the WOC Dubai. All bids will need to be placed on the M Cultivo auction platform.

  • Round 1 - Open bidding

    • Date and Time:
      Start - February 10th at 10 am Dubai time 
      End - February 11th at 2 pm Dubai time

    • Rules:
      Registered bidders will be able to place bids on ANY lot that they wish to buy. 

  • Round 2 - Lightning Round

    • Date and Time:
      Start - February 11th at 2 pm Dubai time
      End - February 11th at 2:20 pm Dubai time

    • Rules:

      • This round lasts 20 minutes.

      • Registered bidders will be able to place bids on ANY lot that they wish to buy. 

      • After the 20 minutes is over, only the top 3 bidders for each coffee will move on to the final round. All others will not be able to continue bidding on those lots.

  • Round 3 - Final Round

    • Date and Time:
      Start - February 11th at 2:30 pm Dubai time

    • Rules:

      • The final round features an auctioneer who will auction off each coffee one by one.

      • When a lot is presented, the buyers who made it to the final round will be able to bid against each other to see who will buy that coffee.

      • When the auctioneer declares a lot closed, no more bids will be accepted and the coffee will be considered sold.

      • The auction will end when all lots are sold.

Auction 2: March 13

  • Format - Global Online auction event. Traditional coffee auction

  • Date and Time:
    Start: The auction will open at 2 pm Dubai time on March 13, 2025.

  • At 2 pm Dubai time, the open bidding period will begin. During that period, the clock will not be going and bidders can place their initial bids.

  • At 3 pm Dubai time, the clock will start for the first time and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end. When the clock counts down to zero, whoever has placed the highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot. 

Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

Why is registration necessary, and what's the process behind it?

Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.

How can I start bidding?

  • The first step to bidding is to create an account. Once your account is created, you can request access to the auction and your request will be reviewed by the M Cultivo team. Once approved, you will have access to the auction and can bid when it is open.

  • If you do not request access before the auction begins, you can still request access and get approved, it just might take some time for your access to be given.

How can I start bidding?

  • The first step to bidding is to create an account. Once your account is created, you can request access to the auction and your request will be reviewed by the M Cultivo team. Once approved, you will have access to the auction and can bid when it is open.

  • If you do not request access before the auction begins, you can still request access and get approved, it just might take some time for your access to be given.

How can I start bidding?

  • The first step to bidding is to create an account. Once your account is created, you can request access to the auction and your request will be reviewed by the M Cultivo team. Once approved, you will have access to the auction and can bid when it is open.

  • If you do not request access before the auction begins, you can still request access and get approved, it just might take some time for your access to be given.

How can I start bidding?

  • The first step to bidding is to create an account. Once your account is created, you can request access to the auction and your request will be reviewed by the M Cultivo team. Once approved, you will have access to the auction and can bid when it is open.

  • If you do not request access before the auction begins, you can still request access and get approved, it just might take some time for your access to be given.

What is an auto-bid and how can I set it up?

If you need to step away from your computer and want the system to bid on your behalf, you can set up an autobid. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning.

What is an auto-bid and how can I set it up?

If you need to step away from your computer and want the system to bid on your behalf, you can set up an autobid. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning.

What is an auto-bid and how can I set it up?

If you need to step away from your computer and want the system to bid on your behalf, you can set up an autobid. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning.

What is an auto-bid and how can I set it up?

If you need to step away from your computer and want the system to bid on your behalf, you can set up an autobid. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning.

What if I win a lot?

If you win a lot, your company name will be announced. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder) at the end of the auction. Within this email, you will be introduced to the M-Cultivo and DMCC team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. 

What if I win a lot?

If you win a lot, your company name will be announced. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder) at the end of the auction. Within this email, you will be introduced to the M-Cultivo and DMCC team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. 

What if I win a lot?

If you win a lot, your company name will be announced. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder) at the end of the auction. Within this email, you will be introduced to the M-Cultivo and DMCC team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics. 

What if I win a lot?

If you win a lot, your company name will be announced. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder) at the end of the auction. Within this email, you will be introduced to the M-Cultivo and DMCC team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics.