The Dubai Coffee Auction by DMCC
The Dubai Coffee Auction by DMCC
The Dubai Coffee Auction by DMCC
Following the success of the hybrid auction at World of Coffee Dubai 2025, we now look ahead to the Global Online Auction on March 13th. This is your chance to bid on the world’s finest coffees before they’re gone. Register now to receive updates, purchase a sample set, and secure your opportunity to win these exceptional coffees!
March 13th, 2025
March 13th, 2025
March 13th, 2025
Global online event
2:00 am - Los Angeles
5:00 am - New York
10:00 am - London
1:00 pm - Riyadh
2:00 pm - Dubai
6:00 pm - Shangai
7:00 pm - Tokyo
7:00 pm - Seoul
9:00 pm - Sydney
2:00 am - Los Angeles
5:00 am - New York
10:00 am - London
1:00 pm - Riyadh
2:00 pm - Dubai
6:00 pm - Shangai
7:00 pm - Tokyo
7:00 pm - Seoul
9:00 pm - Sydney
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A journey through the world’s finest coffee origins
The Dubai Coffee Auction , hosted by DMCC’s Coffee Centre in partnership with M-Cultivo, brings together the world’s finest specialty coffees. As a leader in the coffee trade, DMCC offers buyers exclusive access to premium coffees, providing a unique opportunity to connect with top producers and expand their global network within the coffee industry in Dubai and beyond.
11
Producers
Producers
Producers
Producers
16
Premium Lots
Premium Lots
Premium Lots
Premium Lots
9
Coffee Origins
Coffee Origins
Coffee Origins
Coffee Origins
6
Varieties
Varieties
Varieties
Varieties


Willem Boot
Panama · Finca Sophia & Finca La Mula


Willem Boot
Panama · Finca Sophia & Finca La Mula


Willem Boot
Panama · Finca Sophia & Finca La Mula


Willem Boot
Panama · Finca Sophia & Finca La Mula


Mokhtar Alkhanshali
Yemen · Al-Khanshali


Mokhtar Alkhanshali
Yemen · Al-Khanshali


Mokhtar Alkhanshali
Yemen · Al-Khanshali


Mokhtar Alkhanshali
Yemen · Al-Khanshali


El Injerto
Guatemala · Las Milpa


El Injerto
Guatemala · Las Milpa


El Injerto
Guatemala · Las Milpa


El Injerto
Guatemala · Las Milpa


Inmaculada Coffee Farms
Colombia · 926 Gesha Signature


Inmaculada Coffee Farms
Colombia · 926 Gesha Signature


Inmaculada Coffee Farms
Colombia · 926 Gesha Signature


Inmaculada Coffee Farms
Colombia · 926 Gesha Signature


Daterra Coffee
Brazil · Gesha Natural Anaerobic


Daterra Coffee
Brazil · Gesha Natural Anaerobic


Daterra Coffee
Brazil · Gesha Natural Anaerobic


Daterra Coffee
Brazil · Gesha Natural Anaerobic


Los Rodriguez
Bolivia · Floripondio & La Llama


Los Rodriguez
Bolivia · Floripondio & La Llama


Los Rodriguez
Bolivia · Floripondio & La Llama


Los Rodriguez
Bolivia · Floripondio & La Llama


Gesha Village
Ethiopia · Oma Natural


Gesha Village
Ethiopia · Oma Natural


Gesha Village
Ethiopia · Oma Natural


Gesha Village
Ethiopia · Oma Natural


La Negrita
Colombia · Wush Wush


La Negrita
Colombia · Wush Wush


La Negrita
Colombia · Wush Wush


La Negrita
Colombia · Wush Wush


Bernard Uhe
Ecuador · La Noria & El Dorado


Bernard Uhe
Ecuador · La Noria & El Dorado


Bernard Uhe
Ecuador · La Noria & El Dorado


Bernard Uhe
Ecuador · La Noria & El Dorado


Kona Farm Direct
USA · Kona SL 34


Kona Farm Direct
USA · Kona SL 34


Kona Farm Direct
USA · Kona SL 34


Kona Farm Direct
USA · Kona SL 34


Finca Don Tulio
Colombia · Pitaya Gesha


Finca Don Tulio
Colombia · Pitaya Gesha


Finca Don Tulio
Colombia · Pitaya Gesha


Finca Don Tulio
Colombia · Pitaya Gesha
Choose your tasting experience
Sample Set Box Green
Sample Set Box Roasted

Sample Set Box Roasted
USD$2,000
Each coffee sample is uniquely dialed-in by a master roaster with the input of the producer. The samples are delivered in 80 gram individual lots, ready for immediate cupping. This is the most efficient guarantee to enjoy these spectacular coffees.

Cupping at WOC Dubai
USD$2,500
Join us at the World of Coffee Dubai for an exclusive cupping experience. We will roast the coffees to a master roaster’s spec, prepare the cupping table, and personally discuss the uniqueness of each coffee. A few other surprises will be included for the limited few that are able to book one of the ten slots available.
Choose your tasting experience
Sample Set Box Green
Sample Set Box Roasted

Sample Set Box Roasted
USD$2,000
Each coffee sample is uniquely dialed-in by a master roaster with the input of the producer. The samples are delivered in 80 gram individual lots, ready for immediate cupping. This is the most efficient guarantee to enjoy these spectacular coffees.

Cupping at WOC Dubai
USD$2,500
Join us at the World of Coffee Dubai for an exclusive cupping experience. We will roast the coffees to a master roaster’s spec, prepare the cupping table, and personally discuss the uniqueness of each coffee. A few other surprises will be included for the limited few that are able to book one of the ten slots available.
Choose your tasting experience
Sample Set Box Green
Sample Set Box Roasted

Sample Set Box Roasted
USD$2,000
Each coffee sample is uniquely dialed-in by a master roaster with the input of the producer. The samples are delivered in 80 gram individual lots, ready for immediate cupping. This is the most efficient guarantee to enjoy these spectacular coffees.

Cupping at WOC Dubai
USD$2,500
Join us at the World of Coffee Dubai for an exclusive cupping experience. We will roast the coffees to a master roaster’s spec, prepare the cupping table, and personally discuss the uniqueness of each coffee. A few other surprises will be included for the limited few that are able to book one of the ten slots available.
Choose your tasting experience
Sample Set Box Green
Sample Set Box Roasted

Sample Set Box Roasted
USD$2,000
Each coffee sample is uniquely dialed-in by a master roaster with the input of the producer. The samples are delivered in 80 gram individual lots, ready for immediate cupping. This is the most efficient guarantee to enjoy these spectacular coffees.

Cupping at WOC Dubai
USD$2,500
Join us at the World of Coffee Dubai for an exclusive cupping experience. We will roast the coffees to a master roaster’s spec, prepare the cupping table, and personally discuss the uniqueness of each coffee. A few other surprises will be included for the limited few that are able to book one of the ten slots available.
Register now for exclusive auction access or explore our curated collection!
FAQ’s
How does the auction operate, including rules and features?
This auction will have two main phases (Auction 1 and Auction 2). Auction 1 will be a hybrid live and online auction in Dubai that will take place during WOC Dubai (February 10-11) and Auction 2 will be exclusively online (March 13).
Auction 1: February 10 & 11
Format - Live and in person at the WOC Dubai. All bids will need to be placed on the M Cultivo auction platform.
Round 1 - Open bidding
Date and Time:
Start - February 10th at 10 am Dubai time
End - February 11th at 2 pm Dubai timeRules:
Registered bidders will be able to place bids on ANY lot that they wish to buy.
Round 2 - Lightning Round
Date and Time:
Start - February 11th at 2 pm Dubai time
End - February 11th at 2:20 pm Dubai timeRules:
This round lasts 20 minutes.
Registered bidders will be able to place bids on ANY lot that they wish to buy.
After the 20 minutes is over, only the top 3 bidders for each coffee will move on to the final round. All others will not be able to continue bidding on those lots.
Round 3 - Final Round
Date and Time:
Start - February 11th at 2:30 pm Dubai timeRules:
The final round features an auctioneer who will auction off each coffee one by one.
When a lot is presented, the buyers who made it to the final round will be able to bid against each other to see who will buy that coffee.
When the auctioneer declares a lot closed, no more bids will be accepted and the coffee will be considered sold.
The auction will end when all lots are sold.
Auction 2: March 13
Format - Global Online auction event. Traditional coffee auction
Date and Time:
Start: The auction will open at 2 pm Dubai time on March 13, 2025.At 2 pm Dubai time, the open bidding period will begin. During that period, the clock will not be going and bidders can place their initial bids.
At 3 pm Dubai time, the clock will start for the first time and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end. When the clock counts down to zero, whoever has placed the highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot.
How does the auction operate, including rules and features?
How does the auction operate, including rules and features?
This auction has a new format that has not been seen in the coffee industry before, so please take careful note of the rules.
Format - Live and in person at the WOC Dubai. All bids will need to be placed on the M Cultivo auction platform.
Round 1 - Open bidding
Date and Time
Start - February 10th at 10 am Dubai time
End - February 11th at 12 pm Dubai time
Rules.
Registered bidders will be able to place bids on ANY lot that they wish to buy.
If you do NOT place at least one bid on the coffee you are interested in, you will NOT be able to bid on that product in future rounds, so make sure you place at least one bid on all coffees you are interested in.
Round 2. - Lightning Round
Date and Time
Start - February 11th at 2 pm Dubai time
End - February 11th at 2:20 pm Dubai time
Rules
This round lasts 20 minutes.
Bidders will only be able to bid on the coffees that they have bid on in the first round. If a bidder did not place a bid on that coffee in the first round, their access to that product will be restricted.
After the 20 minutes is over, only the top 3 bidders for each coffee will move on to the final round. All others will not be able to continue bidding.
Round 3 - Final Round
Date and Time
Start - February 11th at 2:30 pm Dubai time
Rules
The final round features an auctioneer who will auction off each coffee one by one.
When a lot is presented, the buyers who made it to the final round will be able to bid against each other to see who will buy that coffee.
When the auctioneer declares a lot closed, no more bids will be accepted and the coffee will be considered sold.
The auction will end when all lots are sold.
How does the auction operate, including rules and features?
This auction has two main phases, the open bidding period where the auction will not have a clock and bidders can place their initial bids. Once all lots have a bid on them, the clock will start and count down from ____ minutes. If there is a bid during that ____ min period, then the clock will restart. If the clock hits 0 before there is a new bid, the auction will end.
How does the auction operate, including rules and features?
This auction will have two main phases (Auction 1 and Auction 2). Auction 1 will be a hybrid live and online auction in Dubai that will take place during WOC Dubai (February 10-11) and Auction 2 will be exclusively online (March 13).
Auction 1: February 10 & 11
Format - Live and in person at the WOC Dubai. All bids will need to be placed on the M Cultivo auction platform.
Round 1 - Open bidding
Date and Time:
Start - February 10th at 10 am Dubai time
End - February 11th at 2 pm Dubai timeRules:
Registered bidders will be able to place bids on ANY lot that they wish to buy.
Round 2 - Lightning Round
Date and Time:
Start - February 11th at 2 pm Dubai time
End - February 11th at 2:20 pm Dubai timeRules:
This round lasts 20 minutes.
Registered bidders will be able to place bids on ANY lot that they wish to buy.
After the 20 minutes is over, only the top 3 bidders for each coffee will move on to the final round. All others will not be able to continue bidding on those lots.
Round 3 - Final Round
Date and Time:
Start - February 11th at 2:30 pm Dubai timeRules:
The final round features an auctioneer who will auction off each coffee one by one.
When a lot is presented, the buyers who made it to the final round will be able to bid against each other to see who will buy that coffee.
When the auctioneer declares a lot closed, no more bids will be accepted and the coffee will be considered sold.
The auction will end when all lots are sold.
Auction 2: March 13
Format - Global Online auction event. Traditional coffee auction
Date and Time:
Start: The auction will open at 2 pm Dubai time on March 13, 2025.At 2 pm Dubai time, the open bidding period will begin. During that period, the clock will not be going and bidders can place their initial bids.
At 3 pm Dubai time, the clock will start for the first time and count down from 3 minutes. If a bid is placed during that 3 min period, then the clock will restart. If the time on the clock runs out (when there are 0 minutes and seconds remaining) before there is a new bid, the auction will end. When the clock counts down to zero, whoever has placed the highest bid on a particular lot wins that lot and is responsible for purchasing the entire lot.
Why is registration necessary, and what's the process behind it?
Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.
Why is registration necessary, and what's the process behind it?
Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.
Why is registration necessary, and what's the process behind it?
Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.
Why is registration necessary, and what's the process behind it?
Registration is necessary to ensure that all bidders are capable of fulfilling their contractual obligations if they win a lot. Once you have created and signed into your account, you can request access to the auction. Your request will be pending until we approve it. We will manually approve or reject your request within 48 hours, and before the auction begins. If your request comes during the auction, we will do our best to approve you as fast as we can.
How can I start bidding?
The first step to bidding is to create an account. Once your account is created, you can request access to the auction and your request will be reviewed by the M Cultivo team. Once approved, you will have access to the auction and can bid when it is open.
If you do not request access before the auction begins, you can still request access and get approved, it just might take some time for your access to be given.
How can I start bidding?
The first step to bidding is to create an account. Once your account is created, you can request access to the auction and your request will be reviewed by the M Cultivo team. Once approved, you will have access to the auction and can bid when it is open.
If you do not request access before the auction begins, you can still request access and get approved, it just might take some time for your access to be given.
How can I start bidding?
The first step to bidding is to create an account. Once your account is created, you can request access to the auction and your request will be reviewed by the M Cultivo team. Once approved, you will have access to the auction and can bid when it is open.
If you do not request access before the auction begins, you can still request access and get approved, it just might take some time for your access to be given.
How can I start bidding?
The first step to bidding is to create an account. Once your account is created, you can request access to the auction and your request will be reviewed by the M Cultivo team. Once approved, you will have access to the auction and can bid when it is open.
If you do not request access before the auction begins, you can still request access and get approved, it just might take some time for your access to be given.
What is an auto-bid and how can I set it up?
If you need to step away from your computer and want the system to bid on your behalf, you can set up an autobid. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning.
What is an auto-bid and how can I set it up?
If you need to step away from your computer and want the system to bid on your behalf, you can set up an autobid. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning.
What is an auto-bid and how can I set it up?
If you need to step away from your computer and want the system to bid on your behalf, you can set up an autobid. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning.
What is an auto-bid and how can I set it up?
If you need to step away from your computer and want the system to bid on your behalf, you can set up an autobid. You simply just press "Auto Bid", put in the amount you would like the platform to consider your highest possible bid as well as the bid step to be. If someone bids against you, the platform will bid automatically above their bid until your highest possible bid is no longer winning.
What if I win a lot?
If you win a lot, your company name will be announced. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder) at the end of the auction. Within this email, you will be introduced to the M-Cultivo and DMCC team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics.
What if I win a lot?
If you win a lot, your company name will be announced. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder) at the end of the auction. Within this email, you will be introduced to the M-Cultivo and DMCC team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics.
What if I win a lot?
If you win a lot, your company name will be announced. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder) at the end of the auction. Within this email, you will be introduced to the M-Cultivo and DMCC team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics.
What if I win a lot?
If you win a lot, your company name will be announced. You will also receive a confirmation email from support@mcultivo.com (make sure to check your spam folder) at the end of the auction. Within this email, you will be introduced to the M-Cultivo and DMCC team who will assist you with payment and logistics. All coffee must be paid for before it is shipped, and within 30 days of the auction's completion. All coffee is sold Free On Board (FOB) so you, the buyer, are responsible for all importation logistics.
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